Your Voice Defined



A brand is both visual and verbal. While your logo may attract attention, it’s your messaging that will connect with your audience and drive response. Connecting with the audiences you are targeting, in their words, from their perspective is crucial component in building trust with your community.

Our Messaging Discovery framework will help elevate your brand story into industry culture while meeting your customer’s needs and wants. This worksheet was designed to help individuals at any stage of business understand and design the fundamental components of their brand’s structure through guidance from experienced business and brand strategists without the traditional agency price tag.



45% of people say they would unfollow a brand on social media if it spends too much time talking about its products.

80% of people cite “authenticity of content” as the main factor as to whether or not they follow a brand.

Shared values account for 64% of brand relationships.



The Value of Voice

The framework - $399

Determining appropriate ways to communicate will help articulate your value and clarify brand positioning to your target audience. That’s where we come in.

What you can expect:

  • An interactive workflow helping guide the way you think and speak about your brand and business model.

  • Two 30-minute consultation and collaboration sessions to review your work, answer questions, and provide constructive feedback and inspiration.

  • A fully completed messaging framework deck you can share with your employees, external vendors and continue to evolve as your brand evolves.

  • Lifetime access to Beam Collective products and 10% off any brand development or consultation service needs.

As an entrepreneur and business owner, I knew the importance of consumer messaging and voice, yet struggled to find the right words to describe what I do. Beam Collective knew exactly how to help in defining the direction and organization of my brand voice. Their extensive knowledge along and easy to understand program was exactly what I needed and I cannot thank them enough!
— Emily Perrin, Perrin Wellness and performance